We are a creative consultancy.
Our passion is the creation of digital experiences to make a more enjoyable real world.
The screen is our canvas, code is our color and people are our inspiration.
We help engineers and business people to create better software experiences through emotion, sanity and reason.
Wir gestalten Digitalität, um das wahre Leben zu bereichern.
Der Bildschirm ist unsere Leinwand, Software ist unsere Farbe und Menschen sind unsere Inspiration.
Wir verhelfen Ingenieuren und Managern zu besseren Software-Experiences durch Logik, Emotion und Kreativität.
저희는 창의적인 디자인 컨설턴트 회사입니다.
더 즐거운 세상을 만들기 위하여 디지털 경험을 디자인합니다. 스크린은 캔버스와 같고 그위에 코드로 색을 입히며, 그리고 사람들로부터 영감을 얻습니다.
이성과 감성 그리고 창의성을 바탕으로 더 나은 소프트웨어 경험을 만들어 나가고자, 엔지니어와 비지니스 분야의 전문가들과 함께합니다.
How we can help / Was wir für Sie tun können / 활동영역
We can help you to better understand your users and find solutions to succeed in today’s ever-changing markets.
The power of our human-centered creation process brings value to almost any consumer-related challenge—we help you to better integrate the user’s needs into your R&D process.
Tangible experience prototypes are more convincing than written documents—we help you to create an appealing expression of an idea. Only good stories make great products—we help you to tell these stories.
Whether it is in collaboration with your internal team or as a self-contained research and development unit, we find the best way to support your organization. We offer a range of project durations, from intense workshops to longer-term programs.
If you are facing one or more of the following challenges,
Raureif might be the right partner for you:
Software Industry
Q: “How might we grow our market share through a more user-centered approach?”
Q: “How might we improve our software to be easier to use and more appealing?”
Q: “How might we reduce the need for expensive user training sessions for our software?”
Q: “How do we learn what our users really want, if statistics and surveys don’t help?”
Q: “How might we embrace simplicity despite the complexity of our customers’ requirements?”
Q: “How might we enliven the user experience, beyond the solid algorithms of our engineers?”
Technology Startups
Q: “How might we create an elegant software UI from our great concept and our solid business plan?”
Q: “How might we improve the user experience to meet the standard of our cutting-edge algorithm?”
Q: “How might we transform our innovative technology into a meaningful offering for real people?”
Consumer Electronics
Q: “How might we increase brand awareness and customer loyalty through our software experience?”
Q: “How do we create a signature software interaction across multiple products or even product categories?”
Q: “How might we improve our cross-platform consistency?”
Q: “How might we increase customer loyalty through our software experience?”
Services / Leistungen / 서비스
Design & Development
- Rock-solid interaction design
- Straightforward application software UI development
- Cross-platform experience design
- Development of tangible prototypes (low and high resolution)
Usability & Testing
- Expert evaluation (standardized or custom)
- Qualitative user testing
- Comprehensive field testing
- User-driven concept iteration
- Concept evaluation with rapid prototypes
Research & Concept Development
- Cross-cultural field research
- Inspirational research
- Ideation workshops
- Inspirational workshops
- Unfocus groups
Approach / Vorgehensweise / 접근법
1. Learn
In the beginning we just listen, watch and learn.
We gather insights from various stakeholders within and outside your organization, as well as from your current and potential users. Further, we seek out lessons from analogous experiences and competitors. These insights combine to provide us with a deep understanding of the user’s needs and motivations. This is the foundation that informs our designs and concepts later on.
2. Focus
Based on the insights from our research, we take a second look at the goals of the project to decide (in close collaboration with you) the most promising areas to focus on.
Approaching the project in this holistic way ensures that you get the most out of the time and resources spent.
3. Create
Of course the creation of tangible and abstract concepts is the central component of our approach.
Informed by the lessons from the research, and accompanied by numerous user tests, we come up with creative and straightforward solutions. Through various rapid prototyping techniques, and our exceptional expertise in current technologies, typography and design, we are able to take our concepts to a higher level quickly.
4. Validate
Validating our ideas with real users is an integral part of our approach and accompanies the creative process.
Initial sketches are shared with users to gather feedback early. Informal user tests with “just enough” prototypes throughout the design process validate our concepts and ideas on the fly. This constant feedback also informs and inspires our designs again and again.
5. Tell
Telling an engaging story around the idea is as important as the idea itself.
We help you to communicate the outcome of the project to your current or potential users, to stakeholders in your organization, to developers and engineers and even to the media.
From high fidelity simulations, prototypes and cinematic scenario movies to detailed development guidelines—we will make sure that you have the right tools to create the impact you need.
Team / Köpfe / 팀
We come up with innovative solutions, bold designs and frank opinions. We do this through close collaboration between interdisciplinary teams.
With roots all over the world, we operate from an open workspace in the heart of the vibrant metropolis of Berlin.
Our young core team has worked for clients ranging from small start-ups to big corporations in Europe, the US and Asia.
Our expertise covers interaction design, typography, cultural studies, software engineering and business management.
Our large and versatile network of collaborators gives us the flexibility to find the best fit for any challenge.
Get in Touch / So erreichen Sie uns / 연락처
Raureif GmbH
Creative Consultancy
10119 Berlin
